Even if a few papers grace us with figures, the monthly figures still churn away. July ABC’s today and for many a tabloid it’s a drop from the previous month of European football.
The Tabloids are down nearly 4,000 but looking at The Sun it would seem that their pricing promotion pad off this month in recruiting some purchasers as their post promotion July is higher than their pre-promotion May figure by 7,000. The Mail is back 5,000 on the month but you couldn’t attribute that to European football.
The only notable in the Sunday market is the Sunday Sun down 6,000 on the price promotion but, like the daily, ahead on May before the promotion. The Mail on Sunday lost 5,000 on the month and the Sunday Times dropped again this time by 2,300.
| Title | Jul-16 | Jul-15 | Jun-16 | Y/Y | M/M | % Ch Y/Y | % Ch Y/Y |
| Daily Mirror | 36,589 | 41,236 | 35,993 | -4,647 | 596 | -11% | 2% |
| Daily Record | 336 | 337 | 269 | -1 | 67 | 0% | 25% |
| Irish Daily Star | 52,493 | 55,480 | 53,513 | -2,987 | -1,020 | -5% | -2% |
| The Sun | 65,625 | 60,543 | 69,115 | 5,082 | -3,490 | 8% | -5% |
| Tabloids | 155,043 | 157,596 | 158,890 | -2,553 | -3,847 | -2% | -2% |
| Daily Express | 2,781 | 2,778 | 2,575 | 3 | 206 | 0% | 8% |
| Irish Daily Mail | 42,635 | 43,875 | 48,199 | -1,240 | -5,564 | -3% | -12% |
| The Daily Telegraph | 2,515 | 2,737 | 2,386 | -222 | 129 | -8% | 5% |
| Financial Times | 2,314 | 2,325 | 2,307 | -11 | 7 | 0% | 0% |
| The Guardian | 2,525 | 2,604 | 2,463 | -79 | 62 | -3% | 3% |
| The Times | 3,065 | 2,656 | 2,879 | 409 | 186 | 15% | 6% |
| Morning Market | 210,878 | 214,571 | 219,699 | -3,693 | -8,821 | -2% | -4% |
| Daily Star – Sunday | 17,104 | 16,194 | 15,313 | 910 | 1,791 | 6% | 12% |
| The Sun/NotW | 60,840 | 54,507 | 66,767 | 6,333 | -5,927 | 12% | -9% |
| Sunday Mail | 836 | 1,050 | 723 | -214 | 113 | -20% | 16% |
| Sunday Mirror | 25,259 | 29,957 | 24,726 | -4,698 | 533 | -16% | 2% |
| The People | 9,968 | 11,451 | 9,346 | -1,483 | 622 | -13% | 7% |
| Sunday Express | 3,371 | 3,296 | 3,145 | 75 | 226 | 2% | 7% |
| Sunday Post | 799 | 880 | 749 | -81 | 50 | -9% | 7% |
| The Mail on Sunday | 79,587 | 82,838 | 85,309 | -3,251 | -5,722 | -4% | -7% |
| The Observer | 4,983 | 4,809 | 4,977 | 174 | 6 | 4% | 0% |
| The Sunday Telegraph | 2,248 | 2,366 | 2,232 | -118 | 16 | -5% | 1% |
| The Sunday Times | 73,630 | 78,541 | 75,967 | -4,911 | -2,337 | -6% | -3% |
| Sunday Market | 278,625 | 285,889 | 289,254 | -7,264 | -10,629 | -3% | -4% |
| Total Market | 489,503 | 500,460 | 508,953 | -10,957 | -19,450 | -2% | -4% |
