Audited circulation for August ’21 are available and, for one something changed on the market. Using some of the rules introduced by the ABC way back in April ’20, Guardian News and Media numbers are only available by contacting the publisher. They are still registered with the ABC and conduct a Monthly audit but elect not to make it publicly available.
In the Irish market, there are fourteen daily papers available, five of which are audited. Similarly, in the Sunday market, there are twelve papers available, five of which are audited. It wouldn’t fill you with confidence that the circulation metric will survive and it puts the ABC under more pressure.
| Title | Aug-21 | Jul-21 | Aug-20 | M/M | Y/Y | % M/M | % Y/Y |
|---|---|---|---|---|---|---|---|
| Daily Mirror | 22,917 | 22,945 | 24,601 | -28 | -1,684 | 0% | -7% |
| Daily Record | |||||||
| Irish Daily Star | 32,042 | 32,180 | 33,803 | -138 | -1,761 | 0% | -5% |
| The Sun | No Cert | No Cert | |||||
| Daily Express | 1,518 | 1,554 | 1,584 | -36 | -66 | -2% | -4% |
| Irish Daily Mail | 21,249 | 21,199 | 23,229 | 50 | -1,980 | 0% | -9% |
| Financial Times | 1,523 | 1,560 | 1,506 | -37 | 17 | -2% | 1% |
| The Guardian | No Cert | 1,669 | 1,718 | ||||
| The Times | No Cert | No Cert | |||||
| Daily Star – Sunday | 7,094 | 7,818 | 6,466 | -724 | 628 | -11% | 10% |
| Sun on Sunday | No Cert | No Cert | |||||
| Sunday Mail | |||||||
| Sunday Mirror | 17,395 | 17,483 | 18,507 | -88 | -1,112 | 0% | -6% |
| The People | 6,271 | 6,289 | 6,439 | -18 | -168 | 0% | -3% |
| Sunday Express | 2,088 | 2,228 | 2,014 | -140 | 74 | -7% | 4% |
| Sunday Post | |||||||
| Mail on Sunday | 49,249 | 49,590 | 52,851 | -341 | -3,602 | -1% | -7% |
| The Observer | No Cert | 3,962 | 3,975 | ||||
| Sunday Times | No Cert | No Cert |