The Mirror group of papers seem to be the fallers this month. The Daily is down almost 4,000 on the month – which was a fairly sizeable drop for the paper. On the other hand, The Sun gained nearly 1,500 copies month on month. If it were not for the tabloids, the morning market would be very tedious!
The Sunday market is down 98,000 copies year on year, telling us that nearly all of the previous buyers of the NoW have deserted the Sundays – bar perhaps 20,000. The Sundays did not, relative to the mornings, have a bad month only loosing 3000 copies.
Speculation seems to be growing about the ‘Sun on Sunday’. The Guardian reported that there was a dummy in existence for the paper, sales staff were preparing presentations and that the Suns Staff in the UK were a little bloated as many of the NoW staff were ‘seconded’ to the Sun as opposed to leaving the building all together.
New year launch?
| Oct-11 | Sep-11 | Oct-10 | M/M | Y/Y | |
| Daily Mirror | 56,739 | 60,562 | 61,412 | -3,823 | -4,673 |
| Daily Record | 545 | 650 | 749 | -105 | -204 |
| Irish Daily Star | 80,179 | 82,919 | 89,386 | -2,740 | -9,207 |
| The Sun | 77,301 | 75,899 | 82,894 | 1,402 | -5,593 |
| Daily Express | 3,056 | 3,196 | 2,804 | -140 | 252 |
| Irish Daily Mail | 48,896 | 49,725 | 49,011 | -829 | -115 |
| The Daily Telegraph | 2,905 | 3,007 | 2,826 | -102 | 79 |
| Financial Times | 3,688 | 3,723 | 3,818 | -35 | -130 |
| The Guardian | 3,611 | 3,687 | 3,774 | -76 | -163 |
| i | 504 | 559 | -55 | 504 | |
| The Independent | 933 | 979 | 947 | -46 | -14 |
| The Times | 2,171 | 2,269 | 2,448 | -98 | -277 |
| Morning Market | 280,528 | 287,175 | 300,069 | -6,647 | -19,541 |
| Daily Star – Sunday | 39,122 | 40,080 | 51,843 | -958 | -12,721 |
| News of the World | 121,882 | ||||
| Sunday Mail | 1,488 | 1,802 | -1,488 | -1,802 | |
| Sunday Mirror | 64,761 | 67,575 | 39,890 | -2,814 | 24,871 |
| The People | 29,586 | 27,747 | 19,538 | 1,839 | 10,048 |
| Sunday Express | 4,537 | 4,682 | 3,878 | -145 | 659 |
| Sunday Post | 755 | 755 | 760 | 0 | -5 |
| The Mail on Sunday | 110,387 | 112,150 | 109,075 | -1,763 | 1,312 |
| Independent on Sunday | 1,437 | 1,537 | 1,405 | -100 | 32 |
| The Observer | 7,281 | 7,183 | 7,588 | 98 | -307 |
| The Sunday Telegraph | 2,803 | 2,993 | 2,665 | -190 | 138 |
| The Sunday Times | 111,618 | 109,198 | 110,103 | 2,420 | 1,515 |
| Sunday Market | 372,287 | 375,388 | 470,429 | -3,101 | -98,142 |
| Racing Post | 5,662 | 5,900 | 6,450 | -238 | -788 |
| Total Market | 652,815 | 662,563 | 770,498 | -9,748 | -117,683 |