Its look as if the August slump was just that as the market bounced back again in September. The same occurred last year with sales dropping in August and resurrecting themselves again in September.
The Mornings were down over 6,000 copies month on month and down 24,000 year on year. The Sun seems to have been hit badly in September dropping 3,456 month on month. Other than that headline all the other papers in the Morning saw modest fluctuations.
The Sunday market was where the gains were – or should that be “gain”. The Sunday Mirror added nearly 17,000 copies in the month and it now has a higher circulation than it did in July when the News of the World closed. The only other paper to hold that distinction is The People. All the other papers failed to hang on to the gains made when NoW ceased publication.
The Sunday market is up 25,000 month on month but down 99,000 year on year. The Sunday market is down 70,000 on where it was before the News of the World closed suggesting that around 40,000 ex-NoW buyers are still active in the Sunday market.
|
Sep-11 |
Aug-11 |
Sep-10 |
M/M |
Y/Y |
|
|
Daily Mirror |
60,562 |
61,826 |
62,835 |
-1,264 |
-2,273 |
|
Daily Record |
650 |
705 |
767 |
-55 |
-117 |
|
Irish Daily Star |
82,919 |
84,138 |
92,798 |
-1,219 |
-9,879 |
|
The Sun |
75,899 |
79,355 |
86,914 |
-3,456 |
-11,015 |
|
Daily Express |
3,196 |
3,135 |
3,067 |
61 |
129 |
|
Irish Daily Mail |
49,725 |
49,835 |
50,679 |
-110 |
-954 |
|
The Daily Telegraph |
3,007 |
3,049 |
3,081 |
-42 |
-74 |
|
Financial Times |
3,723 |
3,475 |
3,728 |
248 |
-5 |
|
The Guardian |
3,687 |
3,815 |
3,734 |
-128 |
-47 |
|
i |
559 |
681 |
-122 |
559 |
|
|
The Independent |
979 |
1,023 |
1,002 |
-44 |
-23 |
|
The Times |
2269 |
2,334 |
2,592 |
-65 |
-323 |
|
Morning Market |
287,175 |
293,371 |
311,197 |
-6,196 |
-24,022 |
|
Daily Star – Sunday |
40,080 |
32,042 |
51,602 |
8,038 |
-11,522 |
|
News of the World |
126,375 |
||||
|
Sunday Mail |
1,488 |
1,697 |
1,840 |
-209 |
-352 |
|
Sunday Mirror |
67,575 |
50,827 |
38,646 |
16,748 |
28,929 |
|
The People |
27,747 |
21,982 |
20,345 |
5,765 |
7,402 |
|
Sunday Express |
4,682 |
4,411 |
4,078 |
271 |
604 |
|
Sunday Post |
755 |
771 |
790 |
-16 |
-35 |
|
The Mail on Sunday |
112,150 |
115,347 |
111,849 |
-3,197 |
301 |
|
Indep. on Sunday |
1,537 |
1,518 |
1,360 |
19 |
177 |
|
The Observer |
7,183 |
7,547 |
7,851 |
-364 |
-668 |
|
The Sunday Telegraph |
2,993 |
2,957 |
2,587 |
36 |
406 |
|
The Sunday Times |
109,198 |
110,472 |
107,651 |
-1,274 |
1,547 |
|
Sunday Market |
375,388 |
349,571 |
474,974 |
25,817 |
-99,586 |
|
Racing Post |
5,900 |
6,675 |
6,496 |
-775 |
-596 |
|
Total Market |
668,463 |
642,942 |
786,171 |
25,521 |
-117,708 |