Day: 15 July 2011

Seemingly if you’re a media owner with an abundance of titles and the poo hits the spinning thing, you simply throw the title out with the dirty water. And it will all go away!

The figures below are BC – before crisis and next months will not reveal anything other than confusion as the News of the World was caned mid-month. It will be August before the dust settles.

The morning market has little in the way of movement bar in the same direction it’s been headed for the last year – down.

The Sun made the 70’s and the Star hangs on to the 80’s. Year on year, The Sun is taking a bit of a beating and shows no signs of fighting it off. With all the trouble at HQ you’d have to wonder if there is any fight in the dog at all.

The Daily Star have loved the last few weeks and have used the woes of News Int to go in the offensive. Finding their voce to brandish The Sun a ‘lowlife Brit Rag’ and then rebranding themselves with the now well hackneyed strapline of “Is féidir linn”, it’s just a few breaths short of Darby O Gill and the Little People. At least they had the decency to get the fada in the strap, unlike the Indo who can’t seemingly spell the Christian name of the leader of Fianna Fáil at the best of times – but that’s just a pet hate.

The Sunday market is a snapshot of how it was. The Mail on Sunday had a huge month gaining 12k at the expense of The Sunday Times who dropped over 8k. In a bitter twist of irony the News of The World managed to only drop in the hundreds this month as opposed to the thousands in the previous months.