The mornings took a right hammering in October loosing 11k month on month mainly spurred on by the red tops. The Sun lost 5% of it’s circulation in a month, The Daily star not far behind it at 3.6%. Nobody seems to have picked up any of these falling sales. The Irish Daily Mail didn’t escape the carnage dropping 3.2%. All pretty bad news for the morning market. The Sundays also threw up a few casualties the most notable of which would be the News of the World back 4,400 in a month. It looks as if some of those went to the Sunday Mirror which was up 1,200. A bit of a see-saw went on – the Irish Mail on Sunday was down 2,700 and the Sunday times was up 2,400. The Mail on Sunday is down 14,000 year on year, the biggest faller in the Sundays over the 12 months. Overall the Sunday Market was down 38,000 in 12 months. Sunday Times, Sunday Mirror, Irish Independent and Sunday Independent all raised their cover prices during the month.
| Title | Sep-10 | Oct-10 | Oct-09 | M on M | Y on Y |
| Daily Mirror | 62,835 | 61,412 | 62,876 | -1,423 | -41 |
| Daily Record | 767 | 749 | 833 | -18 | -66 |
| Irish Daily Star | 92,798 | 89,386 | 97,113 | -3,412 | -4,315 |
| The Sun | 86,914 | 82,894 | 90,274 | -4,020 | -3,360 |
| Daily Express | 3,067 | 2,804 | 3,113 | -263 | -46 |
| Irish Daily Mail | 50,679 | 49,011 | 48,177 | -1,668 | 2,502 |
| The Daily Telegraph | 3,081 | 2,826 | 2,971 | -255 | 110 |
| Financial Times | 3,728 | 3,818 | 3,812 | 90 | -84 |
| The Guardian | 3,734 | 3,774 | 4,097 | 40 | -363 |
| The Independent | 1,002 | 947 | 1,142 | -55 | -140 |
| The Times | 2,592 | 2,448 | 2,629 | -144 | -37 |
| Morning Market | 311,197 | 300,069 | 317,037 | -11,128 | -5,840 |
| Daily Star – Sunday | 51,602 | 51,843 | 54,574 | 241 | -2,972 |
| News of the World | 126,375 | 121,882 | 134,782 | -4,493 | -8,407 |
| Sunday Mail | 1,840 | 1,802 | 2,307 | -38 | -467 |
| Sunday Mirror | 38,646 | 39,890 | 38,481 | 1,244 | 165 |
| The People | 20,345 | 19,538 | 21,349 | -807 | -1,004 |
| Sunday Express | 4,078 | 3,878 | 4,434 | -200 | -356 |
| Sunday Post | 790 | 760 | 829 | -30 | -39 |
| The Mail on Sunday | 111,849 | 109,075 | 126,221 | -2,774 | -14,372 |
| Independent on Sunday | 1,360 | 1,405 | 1,512 | 45 | -152 |
| The Observer | 7,851 | 7,588 | 9,189 | -263 | -1,338 |
| The Sunday Telegraph | 2,587 | 2,665 | 2,520 | 78 | 67 |
| The Sunday Times | 107,651 | 110,103 | 116,923 | 2,452 | -9,272 |
| Sunday Market | 474,974 | 470,429 | 513,121 | -4,545 | -38,147 |
| Racing Post | 6,496 | 6,450 | 6,686 | -46 | -190 |
| Total Market | 786,171 | 770,498 | 830,158 | -15,673 | -43,987 |