The Irish Daily Star took a bit of a bath last month, a period that should have brought some cheer to Terenure with the premier league and the tail end of the GAA. They dropped over 3,000 copies month on month. The Sunday Title, on the other hand, added 4,000 copies to address the balance in the daily market.
The Daily Mirror had another good month and if one looks at their performance over the year they are up nearly 3,000 since January. And so is the Sunday edition. The News of the World cant be happy with another drop considering the money they have lavished on the market this year. September might have better news as they were at the forefront of all the tabloid breaking news (cricket, Rooney etc).
The Sunday market is up nearly 5,000 month on month (but down 40,000 year on year). The mornings are still gloomy down 2,000 month on month and 20,000 year on year.
| Title | Jul-10 | Aug-10 | +/- M o M | Aug-09 | +/- Y o Y |
| Daily Mirror | 60,813 | 62,091 | 1,278 | 64,948 | -2,857 |
| Daily Record | 835 | 913 | 78 | 1,736 | -823 |
| Irish Daily Star | 95,619 | 92,240 | -3,379 | 99,317 | -7,077 |
| The Sun | 87,469 | 87,312 | -157 | 95,457 | -8,145 |
| Daily Express | 3,194 | 3,243 | 49 | 3,700 | -457 |
| Irish Daily Mail | 48,934 | 49,007 | 73 | 48,662 | 345 |
| The Daily Telegraph | 3,068 | 3,158 | 90 | 3,146 | 12 |
| Financial Times | 3,509 | 3,316 | -193 | 3,542 | -226 |
| The Guardian | 3,708 | 3,803 | 95 | 4,321 | -518 |
| The Independent | 1,164 | 1,124 | -40 | 1,382 | -258 |
| The Times | 2,826 | 2,810 | -16 | 3,081 | -271 |
| Morning Market | 311,139 | 309,017 | -2,122 | 329,292 | -20,275 |
| Daily Star – Sunday | 53,303 | 57,449 | 4,146 | 58,108 | -659 |
| News of the World | 127,262 | 125,565 | -1,697 | 138,948 | -13,383 |
| Sunday Mail | 2,047 | 1,898 | -149 | 4,715 | -2,817 |
| Sunday Mirror | 38,883 | 40,184 | 1,301 | 43,052 | -2,868 |
| The People | 20,361 | 20,608 | 247 | 23,317 | -2,709 |
| Sunday Express | 4,547 | 4,332 | -215 | 4,932 | -600 |
| Sunday Post | 829 | 809 | -20 | 920 | -111 |
| The Mail on Sunday | 103,397 | 104,822 | 1,425 | 107,304 | -2,482 |
| Independent on Sunday | 1,589 | 1,584 | -5 | 1,914 | -330 |
| The Observer | 8,062 | 7,858 | -204 | 9,087 | -1,229 |
| The Sunday Telegraph | 2,596 | 2,635 | 39 | 2,704 | -69 |
| The Sunday Times | 105,591 | 105,462 | -129 | 118,072 | -12,610 |
| Sunday Market | 468,467 | 473,206 | 4,739 | 513,073 | -39,867 |
| Racing Post | 7,269 | 6,541 | -728 | 7,485 | -944 |
| Total Market | 779,606 | 782,223 | 2,617 | 842,365 | -60,142 |