More of the same!
And in some cases, a bit of jockeying for position. The Daily Star started the year ahead of its nearest rival, The Sun, by a short head it’s now falling behind the Red Top leader. Its stable mate, The Star on Sunday, also fell off in the past month as did the other Sunday Redtops, but to a much lesser extent.
The Star on Sunday dropped 12% in one month, and these copies seemed to have escaped into the ether as they were not picked up by any other publication.
Year on year is still a miserable picture dropping 57,000 papers in 12 months the morning papers making up the majority of this fall off.
| 2008 | 2009 | 20092 | YoY | MoM | |
| May | Apr | May | +/- | +/- | |
| Daily Mirror | 70,351 | 65,126 | 66482 | -5,225 | 1356 |
| Daily Record | 2,975 | 2,625 | 2297 | -350 | -328 |
| Daily Star | 102,298 | 94,968 | 93692 | -7,330 | -1276 |
| The Sun | 103,105 | 96,198 | 95609 | -6,907 | -589 |
| Daily Express | 3,348 | 3,329 | 3311 | -19 | -18 |
| Daily Mail | 57,971 | 50,746 | 50061 | -7,225 | -685 |
| The Daily Telegraph | 3,237 | 3,175 | 3266 | -62 | 91 |
| Financial Times | 4,864 | 4,169 | 3998 | -695 | -171 |
| The Guardian | 4,487 | 4,666 | 4412 | 179 | -254 |
| The Independent | 2,174 | 1,848 | 1815 | -326 | -33 |
| The Times | 3,581 | 3,006 | 2852 | -575 | -154 |
| Daily Star – Sunday | 54,128 | 58,920 | 51372 | 4,792 | -7548 |
| News of the World | 147,436 | 134,309 | 128005 | -13,127 | -6304 |
| Sunday Mail | 7,262 | 6,831 | 6622 | -431 | -209 |
| Sunday Mirror | 43,657 | 40,811 | 39407 | -2,846 | -1404 |
| The People | 27,900 | 25,826 | 23842 | -2,074 | -1984 |
| Sunday Express | 5,712 | 4,844 | 4823 | -868 | -21 |
| Sunday Post | 933 | 903 | 875 | -30 | -28 |
| The Mail on Sunday | 117,892 | 111,936 | 112416 | -5,956 | 480 |
| Independent on Sunday | 2,809 | 2,405 | 1,559 | -404 | -846 |
| The Observer | 11,333 | 9,569 | 9,756 | -1,764 | 187 |
| The Sunday Telegraph | 2,990 | 2,560 | 2,847 | -430 | 287 |
| The Sunday Times | 103,573 | 118,375 | 117,293 | 14,802 | -1082 |
| Racing Post | 8,022 | 8,379 | 8,352 | 357 | -27 |
| Total | 892,038 | 855,524 | 834,964 | -36,514 | -20560 |