Cork's story is that it saw some of the biggest swings in the major franchises. The listened to yesterday for Cork was 81% down from 85% the previous 12 months (21,000 listeners).
2Fm, again, lost out as did 96FM which dropped a fairly substantial 4% points. The C103 gain in share helped the combined figure not look as stark a drop as it could have been. Having said that it’s still the station in Cork reaching 35% of the franchise on a daily basis followed by Radio 1 at 26%, 9% points ahead.
| Cork - Yesterday |
2010 |
|
2009 |
|
+/- |
+/- |
|
R% |
S% |
R% |
S% |
R% |
S% |
| RTÉ Radio 1 |
26 |
22.3 |
27 |
21.4 |
-1.0 |
0.9 |
| RTÉ 2FM |
9 |
5.4 |
12 |
6.2 |
-3.0 |
-0.8 |
| RTÉ Lyric FM |
4 |
2.0 |
3 |
1.5 |
1.0 |
0.5 |
| Today FM |
15 |
9.7 |
17 |
10.4 |
-2.0 |
-0.7 |
| Newstalk |
9 |
4.7 |
8 |
3.5 |
1.0 |
1.2 |
| Corks 96FM/C103 |
46 |
41.6 |
50 |
45.0 |
-4.0 |
-3.4 |
| Corks 96FM |
35 |
30.3 |
39 |
34.9 |
-4.0 |
-4.6 |
| C103 (Corks 103FM) |
14 |
11.4 |
14 |
10.1 |
0.0 |
1.3 |
| Corks Red FM |
19 |
10.6 |
20 |
11.6 |
-1.0 |
-1.0 |
The five-year retrospective look in this case look very erratic and a little spartan as three of the stations were not operational in 2006 in Cork. One interesting fact is that in 2006 the ‘listened to yesterday’ figure was 79% or 291,000 listeners, today that figures stands at its 81% or 318,000 people. So the increase in stations has not simply divided the listenership, its grown it.
| Cork - Yesterday |
2010 |
|
2009 |
|
2008 |
|
2007 |
|
2006 |
|
+/- |
+/- |
|
R% |
S% |
R% |
S% |
R% |
S% |
R% |
S% |
R% |
S% |
R% |
S% |
| RTÉ Radio 1 |
26 |
22.3 |
27 |
21.4 |
23 |
18.0 |
19 |
18.5 |
20 |
19.3 |
6.0 |
3.0 |
| RTÉ 2FM |
9 |
5.4 |
12 |
6.2 |
9 |
5.9 |
8 |
5.0 |
8 |
5.4 |
1.0 |
0.0 |
| RTÉ Lyric FM |
4 |
2.0 |
3 |
1.5 |
4 |
1.6 |
3 |
1.5 |
3 |
1.9 |
1.0 |
0.1 |
| Today FM |
15 |
9.7 |
17 |
10.4 |
18 |
12.1 |
13 |
9.3 |
14 |
11.0 |
1.0 |
-1.3 |
| Newstalk |
9 |
4.7 |
8 |
3.5 |
6 |
2.1 |
4 |
1.6 |
|
|
|
|
| Corks 96FM/C103 |
46 |
41.6 |
50 |
45.0 |
50 |
47.8 |
45 |
52.2 |
48 |
51.7 |
-2.0 |
-10.1 |
| Corks 96FM |
35 |
30.3 |
39 |
34.9 |
38 |
34.8 |
33 |
37.2 |
|
|
|
|
| C103 (Corks 103FM) |
14 |
11.4 |
14 |
10.1 |
15 |
13.0 |
14 |
15.0 |
|
|
|
|
| Corks Red FM |
19 |
10.6 |
20 |
11.6 |
19 |
11.6 |
18 |
10.6 |
18 |
9.4 |
1.0 |
1.2 |
