Local radio is alive and well some better than others, but that’s down to a variety of factors. Still dominant (relative to it’s peers) is Highland Radio with a reach of 69% of its franchise area. On the other hand is Kfm who only 24% its franchise area. To be frank, it’s easy to see how that would happen in their situation with such a variety of radio sources available in Kildare – including ‘spill over from some of the Dublin Stations franchises. Over the three years the biggest fallers are Limerick’s live and KCLR. In the intervening period there has bee a shake up with the introduction of the regional franchises. The biggest gain was made by Mid West Radio followed by KCLR radio.
| Local: |
09/10 |
|
|
08/09 |
|
|
07/08 |
|
|
Reach |
Share |
|
Reach |
Share |
|
Reach |
Share |
| Highland Radio |
69 |
63.7 |
|
65 |
64.2 |
|
64 |
60.4 |
| Mid West Radio |
52 |
50.5 |
|
45 |
50.7 |
|
50 |
55.3 |
| Limerick’s Live 95FM |
51 |
35.6 |
|
52 |
39.7 |
|
61 |
44.5 |
| Radio Kerry |
50 |
55.6 |
|
46 |
49.7 |
|
46 |
44.8 |
| Tipp FM |
49 |
57.8 |
|
51 |
51.5 |
|
46 |
48.3 |
| Shannonside/Nort Sound |
47 |
46.8 |
|
51 |
48.4 |
|
49 |
54.6 |
| WLR FM |
47 |
43.7 |
|
52 |
48.4 |
|
49 |
43.7 |
| Clare FM |
44 |
42.3 |
|
46 |
40.2 |
|
39 |
37.1 |
| Ocean FM |
43 |
26.5 |
|
46 |
33.6 |
|
45 |
29.8 |
| Midlands 103FM |
42 |
33.7 |
|
36 |
31.4 |
|
35 |
33.9 |
| Galway Bay FM |
41 |
29.0 |
|
38 |
23.4 |
|
40 |
24.1 |
| KCLR 96FM |
37 |
33.3 |
|
38 |
33.2 |
|
43 |
32.7 |
| South East Radio |
36 |
29.6 |
|
42 |
34.9 |
|
40 |
32.6 |
| LM FM |
31 |
31.2 |
|
34 |
30.4 |
|
30 |
29.3 |
| East Coast FM |
25 |
19.8 |
|
29 |
25.1 |
|
30 |
26.7 |
| Kfm |
24 |
22.8 |
|
25 |
17.5 |
|
26 |
20.6 |
